The executive who transformed her life after being fired: “The question is: what interests you?”

In greeting, Mosiri Cabezas (Bilbao, 1972) embraces us tightly. She is a woman who, instead of yoga or meditation, has chosen to practice rowing and Olympic shooting. She has learned to sail a boat and is adding flight hours to her budding pilot's license. For the past three years, she has lived in a house perched on a rocky plot with a swimming pool, a vegetable garden, chickens, and views that force you to lose yourself and then find yourself. She moved there, in the Guadarrama mountains, from the congestion of the city. "A large part of my journey has to do with this place. When you are here, you put things in perspective, because you are physically and temporally very small."

It was in that weekend house with endless views, which she later made her home, that she learned to rebuild herself. Without realizing it, that place acted as a companion. “It helped me heal. It was an encounter with changing my rhythm, learning to do things with my hands, returning to the analog world… I had already returned from the digital transformation, although it may seem arrogant. If you have time and focus, you can solve problems. Today, I am a different version of myself with capabilities I didn't have three years ago.”

If you believe you have the talent and ability to inspire and that with this experience you can help others, do it.”

A sudden dismissal in 2022, after more than three decades shining as an expert in innovation and digital transformation at large multinationals (Telefónica, Ikea, AstraZeneca), had thrown her into a black hole. “In the midst of that crisis, after a few months waiting for someone to offer me a job and not seeing it, on October 22nd, the very day I turned 50, I said to myself, ‘Apply to yourself what you advise others. Maybe it's time to do something different. If you think you have the talent and the ability to inspire and that with this experience you can help others, do it.’”

The first thing Mosiri did was shake off the stigma with a book she published digitally: Reencontrarse. Reinventarse. Resurriger: Todo lo que ao aprender después de ser incendio . “I did it to heal and also to end the shameful feeling of having been fired. In the world I come from, no one talks about this.”

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Shortly after, two companies came knocking. “They needed to transform their business and didn't know where to start, so I put my knowledge as an executive at a large multinational to work for companies that might never have been able to hire someone like that. For the past two years, I've made a living doing strategic and management consulting while simultaneously helping executives navigate their personal transformation journeys.” During this time, she's learned a lot.

“We have a predefined path that is based, above all, on competitiveness. You're always comparing yourself to others, and the only goal is to improve, move up, and be promoted. People don't stop to think about why they're here.” He extrapolates the same thing to training. “We're all on the same path; it's very linear. I finish university, get an MBA, and if I know English, I learn another language because my company is based in Japan or Portugal. Or now that artificial intelligence is very trendy, everyone is studying it. The question is, what interests you? I've always found photography or cooking interesting, or I've always liked design. Make a list of your training plan. I readjust my path every day.”

With your hands

She asked herself all the essential questions in that personal environment, sheltered by nature, which is her home, where there's always a seat perched on a rock to contemplate the expanse of life. "Here I've rediscovered that I love nature. That, when you're planting in the garden for an hour and a half on Saturdays, you can't think about anything else, and that brain-cleansing helps, even in the world of Castellana. I've read a lot about the importance of having a hobby related to your hands. Besides, if you're on the mouse wheel all day, you don't have time to stop. Now I realize how many creative moments and brilliant ideas I may have missed in the past because I drew from other sources... Now I learn from the countryside, from animals, from the weather, from sports, from being outdoors with nature. We're eliminating the organic, the natural in life, and I'm trying to return to that without straying from civilization, which I think is wonderful."

My purpose is to inspire and accompany so that each person knows better who they are and decides where they want to go.

Today, Mosiri Cabezas has taken a further step in sharing her own experience through her newly founded School for Your Life. “On that journey, I realized that at some point I could go a little further and connect many of the things I've learned in this company with my experience as an executive. And in that little bit further, I've created a transformative experience where, starting from who you are, not from what you do or what your resume is, and giving you time and space to reflect with a well-organized path, we accompany you on your own life journey. My goal is to inspire and guide you so that everyone can better understand who they are and decide where they want to go, something that took me 53 years to discover.”

Live together

The first edition and pilot experience of the program was held in his own home—built, incidentally, by architect Eleuterio Población Knappe in 1972. There, he spent the night and had breakfast, lunch, and dinner. In his free time with PowerPoint, he planted the vegetable garden, enjoyed a swim in the pool, or picked strawberries. “We propose a 16-step path that we follow over three weekends and one day of harvesting. In between, we provide guidance. A colleague, who works on the interior design, and I, who work on the process, accompany these professionals throughout this journey. It's not easy to do it alone if you don't have your Jiminy Cricket. It's not a program that aims to make you depend on me forever, but rather it puts you at the edge of the path and accompanies you to where you need to go, so that you can then travel alone.”

While promoting this project, into which he has poured his heart, Mosiri hasn't abandoned his other occupation: "Supporting CEOs and management committees in their transformation and management process toward the future. The transformation of a company is something integral, like the journey of life. Executives don't stop to think about aspects such as taking control and forgetting about the competition, considering who their allies are, or discovering their company's purpose and, from there, designing their plan. If you don't have something more essential than your bottom line, you won't last long in the company. It's the same journey as in School for Your Life, but adapted to a business process."